Posts Tagged ‘AT&T’

Attack Ads Fuel ISP Marketing

Monday, April 28th, 2008

Tired of all those negative ads? No, I’m not talking about the latest primary battle between Hillary and Obama.

  • A boy genius who can do other people’s tax returns struggles to decipher a bill from a phone company
  • Cable executives frustrated by the quantity of high-definition services offered by the satellite company; they end up turning the meeting into a “blame-storming” session.
  • Slowskys, a turtle couple overwhelmed by the speed of a cable modem who prefer the generally slower DSL services offered by phone companies.
  • The big ISPs appear to be in the midst of a marketing war. It’s a sign of vibrant competition between service providers… better service should follow.

    Femtocells

    Tuesday, April 8th, 2008

    These cell phone signal boosters, “femtocells,” designed for home use are one more reason to ditch your landline. The Associate Press explains:

    Not only do femtocells improve coverage indoors, where the carrier has a hard time reaching, they reduce traffic on regular, outdoor cellular towers. Perhaps best of all, the carrier doesn’t have to pay to carry the traffic from the femtocell to its network, because the device plugs into a home broadband connection. The so-called “backhaul” traffic, which carries calls from a cellular tower to the wired network, is a major part of the cost of operating a wireless network.

    While these gadgets threaten already suffering landline business of Verizon and AT&T, market forces may force them to embrace it anyway. Forrester Research analyst Charles Golvin comments, “‘They’re afraid that by deploying these femtocells, at least where they have a landline footprint, they might be putting their landline business at risk’… But that business is at risk anyway – a lack of femtocells may make cellular subscribers keep their landlines for another year or so, but not for long[.]”

    Right now Sprint has a competitive lead, already offering them for $49.99 plus $15 a month for unlimited home calling.

    Source: Wireless industry works to boost cell phone coverage in the home, Associate Press (4/3/08)

    Digesting the FCC Auction

    Saturday, April 5th, 2008

    $19 Billion for Spectrum

    In case you haven’t been following the FCC auction of old TV airwaves, here’s a brief outline of the key points.

  • Verizon paid $9.4 billion for open-platform spectrum (meaning open to all applications and devices). This “open” regulation was the result of some lobbying and bidding on Google’s part, but frankly open-platform seems like a better business model to me anyway.
  • AT&T got spectrum (cost $2.5 billion) it touts to be more valuable because it “is not encumbered” by the open-platform regulation. Again, from a consumer vantage point, I’ve always found the closed-platform marketing model extremely annoying.
  • Meanwhile, DISH Network Corp. spent $711 to ALMOST establish a nationwide network. Coverage holes include LA and New York. It remains unclear what there trying to do.
  • Lastly Qualcomm Inc. paid $554.6 million for spectrum to supplement their existing service areas.